Bookassist USA News

Tuesday, April 20, 2010

Channel manager technology announced by Bookassist, puts hotels in control

April 20, 2010. Dublin, Ireland.

International hotel strategy and software firm Bookassist today announced the availability of Channel Connect ™, an advanced distribution control system to allow hotels to centrally manage their online distribution.

In a fast-paced industry, Bookassist has recognized today's need for hotels to be able to reliably and quickly manage multiple online channels such as third party websites. Bookassist's Channel Connect includes configurable rules that can intelligently manage availability and rates on those channels, dynamically yielding to more successful resellers and maintaining any required rate parities.


Speaking about the launch, Bookassist's Head of Business & Operations Yahya Fetchati said: "Hotels need to be concentrating on their rate strategy, not wasting time on logging into channels and updating this and that all day. Rate strategy is a critical task and Channel Connect allows our hotels to re-focus their time on what really matters and let the software handle the routine work."

Channel Connect is conveniently built right into hotels' Bookassist administration system, and features incoming bookings reporting and simple-to-understand logging to see exactly where you stand online. Countering the usual complaint of inaccuracies in channel management software, Channel Connect offers a higher level of connectivity service, security and reliability. It is the only such solution that makes a three-cycle check on updates to channels - reading, writing and re-reading to check the integrity of all updates.

Channel Connect offers connectivity to over 100 channels and its connectivity is rapidly expanding. It is available in three service levels to suit most hotels' needs, for management of up to 10 channels, for management of 11 to 20 channels, and for management of unlimited channels.

For more product information, see bookassist.org/us/channelconnect.jsp

Bookassist® creates and manages successful and proven online strategies for over 2400 hotels and groups worldwide and is the industry-leading hotel booking engine and online marketing provider in Ireland. A Deloitte Fast 50 Technology Company in Ireland and in the Top 100 Deloitte Technology Companies in Europe, Bookassist has received numerous awards in Online Trade, Online Marketing, and Technological Innovation including the Irish Internet Association’s NetVisionary Award for online trade.

Labels: , , ,

Saturday, March 27, 2010

Austrian Hotel Association (ÖHV) appoints Bookassist as Preferred Partner

The Austrian Hotel Association (Österreichische Hoteliervereinigung - ÖHV) has appointed Bookassist as preferred partner for online strategy, booking technology and mobile booking systems. Bookassist booking and visual search mapping technology will be used on the Association's central channel website and individual hotels can avail of a tailored version of Bookassist's services on their individual websites also as well as localized iPhone and mobile booking platform.

"Bookassist was chosen in competition with a number of very strong international players in the booking technology space because of the quality and flexibility of the booking systems, the excellent reporting systems and the powerful new mobile iPhone platform" according to Gerd Weingrill, Sales Representative for Bookassist in Austria. "We are growing very fast in Austria, we have a strong local presence, and we look forward to working with the ÖHV members in the coming years on all of their online strategic needs."

The Austrian Hotel Association (ÖHV) represents the interests of 1100 leading Austrian hotels in the areas of city tourism, holiday tourism, and multinational hotel group management. Members hold more than 63% of beds available in the 4 and 5 star hotel industry in Austria. All member hotels stand for distinctive quality, excellent service and sustainable innovation. They employ over 30,000 people or 30% of all employees in Austria's hotel business. The combined lodging turnover of the Association members is approximately €900M ($1200M) per annum.

Bookassist's Austria corporate website, in Deutsch, is at bookassist.at

Labels: ,

Wednesday, February 10, 2010

Bookassist opens USA office amid record revenues and staff growth

Bookassist, the Dublin, Ireland-based award-winning booking technology and online strategy partner for hotels has today announced the launch of operations in the United States with the opening of a US office in Phoenix. The US office is Bookassist's seventh international office, and follows two European offices opened in late 2009 in Rome and in Vienna.

Speaking about the launch, Bookassist CEO and founder Dr Des O'Mahony commented: "We are very excited about breaking into what is a vast market with vast potential. We have accelerated recently in Europe and see significant opportunity for our unique approach in the US marketplace. We have a great team in place to get this moving, the timing is right for our mature product portfolio, and our market research and planning period has shown significant interest in our products and services. We are already signing hotel groups so we're off to a great start."

The Phoenix-based team has worked on market planning over the last 6 months and has tested opinion on Bookassist's products and services across key local markets. Bookassist's tight integration of its products and services and the high level of customer service to hotels are seen as strong differentiating factors in the US marketplace.

Tony Economou will oversee operations at Bookassist's USA office. He holds advanced degrees from San Diego State University and has over 20 years of hospitality experience. Jim Maxwell is USA's Director of Sales and has 25 years experience in Senior Leadership positions in sales, marketing and customer service relations. USA's account management will be headed by Martin Winfield who comes with over 9 years of experience in account management, market intelligence, brand management and sales in the technical industry. Martin holds degrees from Brigham Young University and an MBA in marketing from Thunderbird School of Global Management.
Tony Economou, Jim Maxwell, Martin Winfield

Despite difficult trading conditions in the tourism industry, Bookassist achieved record revenues in year end 2009 and has significantly grown revenues in ancillary services such as web development and online marketing. Bookassist increased it staff over the past 12 months by almost 30% to its current 50 employees. The company has set aggressive growth targets in its key markets in 2010 and has made significant client acquisitions in recent months such as ARCOTEL hotels in Austria, CPI Hotels in the Czech Republic and Bewleys Hotels in the UK & Ireland, all of whom use Bookassist's advanced Ecommerce integration with Google Analytics tracking to achieve maximum ROI on online advertising.

Bookassist® creates and manages successful and proven online strategies for over 2200 hotels and groups worldwide and is the industry-leading hotel booking engine and online marketing provider in Ireland. A Deloitte Fast 50 Technology Company in Ireland and in the Top 100 Deloitte Technology Companies in Europe, Bookassist has received numerous awards in Online Trade, Online Marketing, and Technological Innovation including the Irish Internet Association’s NetVisionary Award for online trade.

For more information on Bookassist in the USA visit bookassist.us

Labels: , ,

Wednesday, January 20, 2010

Bookassist Announces iPhone Hotel App, Location-aware Mobile App Featuring Customer Reviews

MADRID - Hotel reservations system supplier Bookassist has announced today a full-featured location-aware booking application for Apple iPhone and mobile devices merging mobility and hotel sales for its hotel clients. The new application for hotels was announced as part of Bookassist’s annual presence at the FITUR international tourism trade fair in Madrid. Hotels using Bookassist booking systems can now offer a state-of-the-art application to their customers to complement their web presence. Location-aware mapping with automatic routing, customer reviews, photo galleries and full transaction engine for booking are among the key features of the new mobile system for hotels.



Speaking at FITUR, Bookassist Head of Business and Operations Yahya Fetchati commented that “the new app will be customized for each individual hotel and will be available to all our hotel clients. As with all our products, our mobile platform will see continual development and upgrading to keep pace with the fast-moving mobile computing market”.

Commenting on the features of the iPhone app, Bookassist CEO Dr Des O'Mahony said: "Social media plays a big part in the travel decision and customer reviews are particularly important. Because hotels using Bookassist software have been automatically collecting customer reviews for many years, and responding to their customers' comments, the new app will have significant value for the hotel's potential customers in terms of feeding all that customer-generated content right into the app for every hotel."

The mobile application is currently on limited release and will be more widely available to hotels and hotel groups using Bookassist's booking engine in March 2010.

Bookassist® creates and manages successful and proven online strategies for over 2200 hotels and groups worldwide and is the industry-leading hotel booking engine and online marketing provider in Ireland. A Deloitte Fast 50 Technology Company in Ireland and in the Top 100 Deloitte Technology Companies in Europe, Bookassist has received numerous awards in Online Trade, Online Marketing, and Technological Innovation including the Irish Internet Association’s NetVisionary Award for online trade.

Apple and iPhone are trademarks of Apple Inc. registered in the US and other countries.

Labels: , , , ,

Monday, January 4, 2010

Starlight Hotels Group moves to Bookassist for Online Reservations and Strategy

Vienna-based Starlight Suites (starlighthotels.com) has announced a partnership agreement with Bookassist to avail of the company's online strategy services and products.

The Starlight Suites Hotels is a modern and high class hotel group with six 4 star suites-only hotels; three in Austria, two in Budapest, Hungary and one in Bucharest, Romania. The properties are strategically well located in the city-centres.

Starlight Suites Hotels are currently using the Bookassist group booking engine system, incorporating search by location and are also availing of Bookassist's Trafficbuilder online strategy services, to increase their online visitors and brand awareness.

"The Starlight Suites Hotels were looking not only for a booking tool, but a strategy which supports their online brand advertising needs and which stands for significantly increasing conversion and return on investment in a transparent way. With Bookassist, they found the perfect partner with strong local presence in Vienna and top-rated support in Austria", according to Gerd Weingrill, Sales Manager Austria. "We are proud to be picked from amongst various high profile competitors."

Mr. Dieter Jöbstl, the CEO of Starlighthotels is "looking forward to a win-win partnership for both" and sees "Direct Online Distribution" as the long-term future model for his services and products.


Pictured at the training session for Starlight Suites are:
[back from left] Mario Clemente (Bookassist Austria, Account Manager) , Gerd Weingrill (Bookassist Austria, Sales Manager) , Robert Jöbstl (Owner) and Dieter Jöbstl (Owner & CEO)
[front from left] Barbara Koller (Manager Starlight Hotel Heumarkt, Vienna) , Manuela Schön (Manager Starlight Hotel Renngasse, Vienna) , Ivana Majstorowic (Manager Starlight Hotel Salzgries, Vienna)



Bookassist® creates and manages online strategies for hotels and groups and is the industry-leading hotel booking engine and online marketing provider in Ireland. A Deloitte Fast 50 Technology Company in Ireland and in the Top 100 Deloitte Technology Companies in Europe, Bookassist has received numerous awards in Online Trade, Online Marketing, and Technological Innovation including the Irish Internet Association’s NetVisionary Award for online trade.

Labels: , , ,

Wednesday, December 30, 2009

Cristal Hotels Group Portugal moves to Bookassist strategy & technology

Bookassist's Madrid office announces the signing of Portugal's Cristal Hotel Group to the Bookassist platform.

The Cristal Hotel Group (www.hotelscristal.com) is a diversified group of 4 and 3 star hotels. The properties are strategically located in the centre of Portugal – Vieira Beach, Marinha Grande and Caldas da Rainha, all properties approximately equidistant from the primary cities of Lisbon and Oporto.

Cristal Hotel Group is currently using the Bookassist group booking engine system, incorporating search by hotel or search by location. The Group has also implemented into its official site the dynamic visual search or "book by map" service from Bookassist so users may view in one step the exact location of all hotels together with live price and availability for each property.

"Cristal Hotel Group needed a solution to empower their own website and build their own brand online. With Bookassist, they recognised the perfect tool for building revenue on their site and for significantly increasing both conversion and return on investment in a transparent way" according to Ismael García-Ortega, Senior Sales Manager for Bookassist in Spain and Portugal.

Bookassist® creates and manages online strategies for hotels and groups and is the industry-leading hotel booking engine and online marketing provider in Ireland. A Deloitte Fast 50 Technology Company in Ireland and in the Top 100 Deloitte Technology Companies in Europe, Bookassist has received numerous awards in Online Trade, Online Marketing, and Technological Innovation including the Irish Internet Association’s NetVisionary Award for online trade.

Labels: , , ,

Thursday, December 17, 2009

Bewley's Hotels show dramatic business increase with Bookassist

The Bewley's Hotels Group (bewleyshotels.com) has recorded a sharp increase in direct online booking revenue in the final quarter of 2009, the group announced today. The change has coincided with the group's adoption of Bookassist booking technology and online marketing strategy in October 2009.

Commenting on the results to date, Tracey Moran, Communications Director with Bewley's Hotel Group said: "We began working with Bookassist in October and in this short space of time have seen immediate growth in online revenue and particularly in average booking value. Furthermore, introducing Bookassist's eCommerce integration with Google Analytics has helped us to reduce our online marketing costs and to achieve a significantly better return on investment. Although it is still early days we are delighted with the progress and the speed at which it was achieved."

"Switching Bewley's to Bookassist's suite of technology and services has shown immediate dividends", according to Paul Dooley, Director of Client Services at Bookassist's Ireland office. "Our booking technology in particular has one of the highest conversion rates in the industry. We expect further performance growth through 2010 and we are confident that some of our exciting new technology releases in the first quarter of 2010 will accelerate this."


Bookassist products and services in use with the group include Booking Engine, with visual search and interactive booking map technology; Traffic Builder online marketing with Google Analytics eCommerce connectivity; Site Builder content management system website; Corporate booking and loyalty system; online electronic voucher purchase system.

Installation of a direct connection between Bookassist's booking engine system and the hotel group's property management system (PMS) was also facilitated. Bookassist's standard OTA/XML interface allows connections to PMS systems with ease, saving hotels the time and effort of transferring reservations between systems.

Bewley's Hotel Group have four hotels in Dublin - at Ballsbridge, Leopardstown, Newland's Cross and Dublin Airport - together with UK hotels at Manchester Airport and in Leeds. The Group, headquartered at the Red Cow Complex in Dublin, is a sister group of Moran Hotels.

Bookassist® creates and manages online strategies for hotels and groups and is the industry-leading hotel booking engine and online marketing provider in Ireland. A Deloitte Fast 50 Technology Company in Ireland and in the Top 100 Deloitte Technology Companies in Europe, Bookassist has received numerous awards in Online Trade, Online Marketing, and Technological Innovation including the Irish Internet Association’s NetVisionary Award for online trade.

Labels: , , , , ,

Friday, December 11, 2009

CPI Hotels Czech Republic moves to Bookassist

Bookassist announces that Czech Republic hotel group CPI Hotels has signed to Bookassist for online strategy services and booking technology. The agreement also includes Bookassist's Site Builder content management technology for 13 websites.

CPI Hotels currently has 12 properties and operates the Clarion and Fortuna brands in the Czech Republic, as well as the flagship Buddha Bar 5 star Hotel in Prague.

Speaking about this latest acquisition, Jaromir Pazout, Director of Operations in Bookassist's Prague office said: "CPI required comprehensive online booking technology that can display the entire group of hotels together in easy-to-book format, but also be flexible enough to deal with a range from 5 star to long-term apartment sales. Bookassist is that solution. The ease of management of the system, with comprehensive reporting, as well as Bookassist's strategic vision for the online marketplace represented the best solution for CPI Hotels and we are very happy to be their online strategic partner for the coming years".

Apart from booking engine technology, CPI Hotels will also avail of Bookassist's other core products such as Site Builder web development content management system, Traffic Builder online marketing service and tracking technology, and Corporate and Loyalty systems as part of the hotel booking engine suite.

The partnership with CPI Hotels follows Bookassist's recent group agreements such as the Austrian ARCOTEL Hotels Group, Dublin-based Bewleys Hotel Group, Portuguese and Brazilian Eurosol Group and the Spanish Citymar Hotel group.

"This latest success with CPI Hotels underlines the fact that our strategy for online growth is working for hotels and is increasingly valued by them. We continue to push strongly into multiple markets and have rapidly expanded our staffing, our client base and our revenue through 2009 despite the downturn that many experienced in our industry. We are well poised for acceleration through 2010", said Dr Des O'Mahony, Bookassist CEO and Founder.

Bookassist® creates and manages online strategies for hotels and groups and is the industry-leading hotel booking engine and online marketing provider in Ireland. A Deloitte Fast 50 Technology Company in Ireland and in the Top 100 Deloitte Technology Companies in Europe, Bookassist has received numerous awards in Online Trade, Online Marketing, and Technological Innovation including the Irish Internet Association’s NetVisionary Award for online trade.

Labels: , , ,

Friday, November 27, 2009

Paris Seminar urges hotels to prepare for economic upturn

Bookassist has told French hotels that preparing now for the economic upturn is vital to ensure that they are not left behind. While the hotel industry is advancing through its economic cycle, not all hotels can expect to rise with the inevitable upswing unless they embrace current technologies and techniques.

Click for Seminar Slideshow


In a comprehensive seminar held in the magnificent surroundings of the Irish Embassy on Avenue Foch in Paris on Thursday November 26th, hotels were urged to consider the lifetime value of a customer to their business, not just the single first booking, and to engage with their clients continually through high level offline and online service. Bookassist speakers covered all aspects of online optimisation and marketing for client retention, while co-host Hoosta discussed the importance of social media for hotels doing business online.

The Enterprise Ireland and Irish Embassy supported seminar attracted over 60 hoteliers to hear presentations by Bookassist CEO and Founder Dr Des O'Mahony, Bookassist's Director of Business & Operations Yahya Fetchati, and co-host and Bookassist Partner Orso Filippi, Chairman of Hoosta (hoosta.com), who specialises in Social Media usage for hotels.

The seminar was opened by His Excellency Ambassador Paul Kavanagh, Irish Ambassador to France and was organised in conjunction with Ms Karen Hallez, Market Advisor for Software Services & Emerging Sectors at Enterprise Ireland's Paris office and the Enterprise Ireland team in Paris.

See also http://hoosta-webagency.com/?p=126

Labels: , ,

Thursday, October 29, 2009

Bookassist reservations can now be transferred to TripIt

The Bookassist reservations system is now compatible with travel 2.0 service TripIt and is on the official Supported Vendors List. This new development means that hotel bookers can transfer their reservation details seamlessly to TripIt for the added convenience of being able to share their travel details.



TripIt is a fast growing Travel 2.0 / Web 2.0 service that organises your travel plans in a master travel itinerary online that's very easy to share with your family, friends and/or colleagues. If you are traveling for work, or traveling with friends, it is an ideal single access area to allow people to coordinate their travel plans.

Bookassist reservation confirmations from any of our hotels can be simply emailed to the TripIt system which will now automatically interpret them and load them to your travel profile, showing full booking details, hotel location details, arrival and departure dates, local weather and more.

The information is also iPhone compatible, meaning you can bring your travel itinerary with you no matter where you go, and be automatically warned of travel delays or alterations to your schedule.

Labels: , , , , , ,

Tuesday, October 27, 2009

Online strategy and hotel software firm accelerates revenue growth and staffing levels despite economic situation

Dublin-headquartered online marketing and hotel software company Bookassist (bookassist.org) has announced the opening of two new offices in Europe amid continued growth in revenue year on year. The news comes as the company celebrates its tenth year in business this month.

Despite the gloomy news from the hospitality industry in Ireland and worldwide in the last year, the Irish-owned software company has continued its growth both in Ireland and abroad and now serves more than 2200 hotels, hotel groups and apartment providers worldwide. Recent acquisitions include Bewleys Hotels in Ireland and the UK, Quinn Hotel group in Ireland and the UK, Arcotel Hotels and Resorts in Austria and Germany, Roscioli Hotels in Rome and MSN Hotels in Italy.

While it has operated to date in Austria and Italy from its Dublin base, it has now opened its own sales and support operations in Vienna and Rome with the appointment of an initial three new staff in each office. The company currently employs 42 staff in its Dublin, Madrid, Prague and Paris offices.

"Bookassist has grown revenues yet again, to a projected €4.2M this year, a significant increase on 2008 despite the tough economic landscape. Online marketing services have seen revenue growth in excess of 200% alone this year. Today with the official opening of new operations in Vienna and in Rome, and the appointment of new staff in each of those offices, we are underlining our commitment to continue growing revenues at home and abroad. Our growth has been entirely funded by our own revenues and profits from 10 years of operations, with no external inputs and no debts - this is something we are particularly proud of and consider unique in our space", said Dr Des O'Mahony, Bookassist CEO and founder.

Plans for a major expansion for 2010 are in place and will be announced before year's end. "We are very excited about our planning for 2010. We have a major new market announcement shortly that we have been planning for some time, and we expect to increase revenues by up to 25% in 2010 with a combination of new market penetration and increased revenue from our existing markets where we will continue to compete aggressively and yet again set the standards that define the marketplace", says O'Mahony.

Bookassist also recently achieved Payment Card Industry (PCI) security compliance representing the credit card industry's highest standards in online transaction security and data protection. "We have always invested strongly in research and innovation to ensure we can offer industry-beating service levels to our hotel clients, who in turn can be confident of what they offer online to their own customers", says O'Mahony.

Bookassist® creates and manages online strategies for hotels and groups and is the industry-leading hotel booking engine and online marketing provider in Ireland. A Deloitte Fast 50 Technology Company in Ireland and in the Top 100 Deloitte Technology Companies in Europe, Bookassist has received numerous awards in Online Trade, Online Marketing, and Technological Innovation including the Irish Internet Association’s NetVisionary Award for online trade.

Labels: , , , ,

Friday, October 23, 2009

Bookassist is TEN! Congratulations to us...

Bookassist celebrates its tenth anniversary this month - our first decade of innovation, strategy and revenue growth for our clients. We would like to take this opportunity to thank our over 2000 clients in 12 countries and our thousands of online customers daily for a fantastic decade. We promise the next decade will be even better!

Labels:

Friday, October 9, 2009

Russian language release for Bookassist Booking Engine

Bookassist's Central Europe market has a growing business from Russia and hotel clients of the Bookassist offices in the Czech Republic, Austria and Poland are seeing an increasing demand for online services from Russian visitors. As a result, Bookassist has announced the Russian language and Russian Ruble version of its leading Booking Engine software.

The options will be available on demand to Bookassist hotel clients, along with 12 other standard languages currently available, to help hotels target this fast growing sector.

Labels: , , , , ,

Wednesday, September 30, 2009

Bookassist systems achieve full PCI DSS Compliance


Bookassist servers and software technology have been confirmed by independent external audit to meet Payment Card Industry (PCI) Digitial Security Standards (DSS) compliance for the handling of credit card data as of September 2009. Bookassist is among the first in the online hotel booking industry to have met the exceptionally high standards for encryption, intrusion detection, security management, policies, procedures, network architecture, software design and other critical protective measures as laid down by the PCI Security Standards Council.

"Bookassist has long operated to PCI standards in terms of security, but we're particularly pleased that all the necessary requirements have now been assessed by independent external auditors and Bookassist servers, systems and software have passed all security tests and scans", said Karen Fives, Senior Systems Analyst and Director at Bookassist, coordinator of the compliance project. "Reaching these stringent requrements reflects Bookassist's approach in general to achieving the highest standards in everything we do".

Maintaining PCI DSS compliance is an ongoing task for the technology team at Bookassist and Bookassist's compliance is monitored by an independent outside party. Standards are continually raised by the PCI as new requirements are built into the developing DSS framework. Bookassist has been validated according to current standard PCI DSS v1.2.

The PCI DSS, a set of comprehensive requirements for enhancing payment account data security, was developed by the founding payment brands of the PCI Security Standards Council, including American Express, Discover Financial Services, JCB International, MasterCard Worldwide and Visa Inc. Inc. International, to help facilitate the broad adoption of consistent data security measures on a global basis. The motivation is to raise security levels online and to protect cardholder data to the highest possible security levels.

For more information see: PCI DSS Website

Labels: , , ,

Monday, September 21, 2009

Seminars in Vienna highlight the importance of Social Media for online customer service

Bookassist seminars in Vienna have highlighted the ongoing importance of social media tools for the hospitality industry.


The seminars, which were held on Wednesday September 16th and Thursday September 17th in the ARCOTEL Kaiserwasser hotel in Vienna, covered the growing necessity of focussing on direct business through the hotel website, and the importance of good old-fashioned customer service as manifest in social media elements such as online customer reviews, being able to respond quickly on twitter, and other services.

The Wednesday event in the ARCOTEL Kaiserwasser hotel was attended by the Irish Ambassador to Austria, H.E. Frank Cogan. The seminars were given by Bookassist CEO Dr Des O'Mahony, Head of Business and Operations Yahya Fetchati and Head of Internet Marketing Mary Collins and discussions were chaired by regional Sales Manager Gerd Weingrill.


ARCOTEL Hotel Group staff at a break-out session at Thursday's seminar

Labels: , , , ,

Tuesday, July 7, 2009

Austria's ARCOTEL Hotels & Resorts GmbH signs to Bookassist for Strategy and Online Technology

Dublin-based hotel online strategy and technology firm Bookassist is pleased to announce a new partnership with the Vienna-based international ARCOTEL Hotels group (www.arcotel.at), which has chosen Bookassist's strategy and technology platform for direct online business.

Bookassist will provide its award-winning online booking technology to the group as well as its industry-leading e-commerce integration with Google Analytics for pay-per-click tracking. Direct integration with the group's Protel property management system as well as Channel Management updating services are also being provided by Bookassist as part of the initial 2-year contract with the group.


The ARCOTEL Hotels & Resorts GmbH is one of the biggest family-held tourism enterprises in Austria. The group has a long history of success and is currently celebrates its 20th anniversary. With five hotels in Austria and one in Croatia, expansion has mainly focused on Germany in the past few years with the ARCOTEL Velvet Berlin, the ARCOTEL Rubin Hamburg, ARCOTEL Camino Stuttgart and the ARCOTEL John F Berlin. The ARCOTEL Onyx Hamburg hotel is due to open its doors in 2011. ARCOTEL hotels have currently over 1600 rooms throughout the group with an annual turnover of EUR 50 million in 2008. "We are looking forward to co-operation with Bookassist, as the company offers us an overall solution for the online booking process as well as excellent service quality. This is, what we expect from a competent partner", explains Manfred Mayer, ARCOTEL Hotel AG CEO.

"With ARCOTEL Hotels, you have top quality products in ideal locations. Their appeal on the internet is already high and Bookassist will help them to achieve their online sales targets and grow their online business even further in the coming years", said Dr. Des O'Mahony, Bookassist CEO.

"We are delighted that ARCOTEL Hotels has chosen Bookassist from among all the major players in this arena", said Yahya Fetchati, Head of Business & Operations at Bookassist. "Beyond the online expertise and technology, Bookassist excels and out-performs everyone when it comes to customer support and client satisfaction. This has been an important factor in the decision for ARCOTEL Hotels."



Pictured at the recent Bookassist training session in Vienna for Arcotel Hotels Reservation managers were, from the left, Martin Grabner (Revenue Manager, Arcotel Hotels), Patricia Oehner (Director of Reservations, Arcotel Hotels) and Gerd Weingrill (Bookassist Austria Representative).


Bookassist® creates and manages online strategies for hotels and groups and is the industry-leading hotel booking engine and online marketing provider in Ireland. Bookassist is expanding rapidly abroad with additional offices in Spain, France, Czech Republic, Scotland, Italy, Poland and Austria and a client base of over 2000 hotels. A Deloitte Fast 50 Technology Company in Ireland and in the Top 100 Deloitte Technology Companies in Europe, Bookassist has received numerous awards in Online Trade, Online Marketing, and Technological Innovation including the Irish Internet Association’s NetVisionary Award for online trade.

Labels: , , ,

Friday, May 1, 2009

Hotels told economic downturn can be a strategic opportunity

Dublin, April 30th

Leading hotel software provider and online marketing company Bookassist has encouraged hotels to "wake up" and seize the opportunities for building bookings directly on their websites. Direct online booking should be the main strategy for building business in the current downturn according to the seminar held for hotels by Bookassist in Dublin on April 30th.

As part of a series of seminars around Ireland and in Bookassist's markets abroad, Thursday's Dublin event saw Bookassist sales, online marketing, web design and research staff present a series of topics to hotels in a day-long conference covering website optimisation, pay-per-click advertising, strategic marketing and the use of Web 2.0 tools. Hands-on training was also given on setting up analysis and Web 2.0 publication tools on the internet to help hotels monitor their brand online and promote their businesses while measuring the return on their online investment.

"Hotels are still missing the opportunity to capture more direct business online, and in the current climate it makes even more sense since the cost of doing business online is so much lower than any other marketing approach", said Sarah Collins, Sales Manager for Ireland (pictured above). "Hotels that get it right now will be well positioned to grow strongly when the market begins to recover again".

Bookassist will again present the day-long seminar event in Galway on May 14th and in Cork on May 26th. For further information see www.bookassist.org/seminars.

Bookassist CEO Dr Des O'Mahony at the Dublin seminar



Bookassist® creates and manages online strategies for hotels and groups and is the industry-leading hotel booking engine and online marketing provider in Ireland. Bookassist is expanding rapidly abroad with additional offices in Spain, France, Czech Republic, Scotland, Italy, Poland and Austria and a client base of over 2000 hotels. A Deloitte Fast 50 Technology Company in Ireland and in the Top 100 Deloitte Technology Companies in Europe, Bookassist has received numerous awards in Online Trade, Online Marketing, and Technological Innovation including the Irish Internet Association’s NetVisionary Award for online trade.

Click for Seminar Slideshow:

Labels: , ,

Friday, April 24, 2009

Czech Seminar highlights Strategies for Building Hotel Business

Bookassist held a very successful series of presentations for hotels in the Czech Republic on how to implement Strategies to Build Business in the current downturn on Thursday April 23. The seminar took place at the Irish Embassy in central Prague and was introduced by Ladislav Muller, Director of Enterprise Ireland (pictured, right) in the Czech Republic and by H.E. Mr Donal Hamill, Irish Ambassador to the Czech Republic (pictured, left).

The seminar focused on the increasing need for hotels to concentrate their marketing effort on online business and the opportunities that this channel presents even in the current economic downturn. Optimising traffic to hotel websites, increasing look to book conversion, online marketing methods and strategic analysis of online yield as well as visitor and booking data were all presented and discussed in the context of the market place in the Czech republic.

The presentations were delivered by Yahya Fetchati and Des O'Mahony of Bookassist, and chaired by Jaromir Pazout from Bookassist's Prague office.

Bookassist Head of Business & Operations Yahya Fetchati

Labels: , ,

Friday, April 3, 2009

Spanish and Portuguese groups move to Bookassist

Market-leading booking technology company Bookassist announces that two large hotel groups in Portugal and Spain have signed to the Bookassist platform for booking technology, support systems and online marketing. The groups will be managed from Bookassist's Madrid office.

Portuguese hotel group Eurosol hotels (eurosol.pt) includes 9 hotels in Portugal and a further 2 hotels in Brazil. All hotels will use the system and avail of Bookassist's multilingual and multicurrency booking technology. Corporate booking facilities and Loyalty systems, as well as Traffic Builder online marketing services are also available as part of the Bookassist suite of services.

Citymar hotels and apartments (citymar.com) comprises 15 hotels across the south of Spain in Granada, Almeria, Cadiz and Toledo. The hotels offer a mix of beach, golf, ski and city properties. The versatility of the Bookassist booking engine is ideal for the group, allowing for configurations for standard sale, family rooms, apartments with special sale conditions etc.

The Citymar group will use Corporate booking and Loyalty systems, as well as Traffic Builder online marketing services and additionally avails of Bookassist's GDS Manager service to give them a complete platform solution.

With a suite of integrated products forming a complete online transaction platform for groups, Bookassist is increasingly providing the exact solutions that groups and chains need to switch the majority of their business to direct online bookings, reducing their cost of sale and building their brand online.

Bookassist® creates and manages online strategies for hotels and groups and is the industry-leading hotel booking engine and online marketing provider in Ireland. Bookassist is expanding rapidly abroad with additional offices in Spain, France, Czech Republic, Scotland, Italy, Poland and Austria and a client base of over 2000 hotels. A Deloitte Fast 50 Technology Company in Ireland and in the Top 100 Deloitte Technology Companies in Europe, Bookassist has received numerous awards in Online Trade, Online Marketing, and Technological Innovation including the Irish Internet Association’s NetVisionary Award for online trade.

Labels: , , ,

Friday, March 6, 2009

Softguide Madrid featured on New York Times travel

Bookassist's major accommodation affiliate website in Madrid, Softguide Madrid, has been featured in today's edition of the New York Times. The travel section, with a feature on "36 Hours in Madrid", specifically recommends the accommodation section of Softguide Madrid for alternative accommodation to the standard hotel stay, with lofts and apartments featured.

Softguides in all destinations is underpinned by Bookassist's channel accommodation technology which also operates accommodation services for other high-traffic affiliate websites such as visitdublin.com and others. The Bookassist system's ability to equally offer hotels, apartments, and variable stay lodging makes it an ideal platform for any website seeking to supply the widest possible accommodation service for their target destination.

Softguides.com is a major destination information website that was one of the first ever web-based travel guides on the internet in the early days of the web. Softguides covers all manner of tourism information such as local customs, local events, restaurants, bars, culture, shopping and of course accommodation. Operating since as long back as 1995, Softguide Madrid has one of the highest traffic levels of any site in Madrid and is considered an authority on the city.

See New York Times Travel

Labels:

Automatic Netware Ltd trading as Bookassist® is a limited company registered in Ireland no. 312796. Registered office: 35 Fitzwilliam Place, Dublin 2, Ireland.

Privacy Statement.

Content © Bookassist. All rights reserved.