Bookassist USA News

Friday, April 24, 2009

Czech Seminar highlights Strategies for Building Hotel Business

Bookassist held a very successful series of presentations for hotels in the Czech Republic on how to implement Strategies to Build Business in the current downturn on Thursday April 23. The seminar took place at the Irish Embassy in central Prague and was introduced by Ladislav Muller, Director of Enterprise Ireland (pictured, right) in the Czech Republic and by H.E. Mr Donal Hamill, Irish Ambassador to the Czech Republic (pictured, left).

The seminar focused on the increasing need for hotels to concentrate their marketing effort on online business and the opportunities that this channel presents even in the current economic downturn. Optimising traffic to hotel websites, increasing look to book conversion, online marketing methods and strategic analysis of online yield as well as visitor and booking data were all presented and discussed in the context of the market place in the Czech republic.

The presentations were delivered by Yahya Fetchati and Des O'Mahony of Bookassist, and chaired by Jaromir Pazout from Bookassist's Prague office.

Bookassist Head of Business & Operations Yahya Fetchati

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