Online strategy and hotel software firm accelerates revenue growth and staffing levels despite economic situation
Dublin-headquartered online marketing and hotel software company Bookassist (bookassist.org) has announced the opening of two new offices in Europe amid continued growth in revenue year on year. The news comes as the company celebrates its tenth year in business this month.
Despite the gloomy news from the hospitality industry in Ireland and worldwide in the last year, the Irish-owned software company has continued its growth both in Ireland and abroad and now serves more than 2200 hotels, hotel groups and apartment providers worldwide. Recent acquisitions include Bewleys Hotels in Ireland and the UK, Quinn Hotel group in Ireland and the UK, Arcotel Hotels and Resorts in Austria and Germany, Roscioli Hotels in Rome and MSN Hotels in Italy.
While it has operated to date in Austria and Italy from its Dublin base, it has now opened its own sales and support operations in Vienna and Rome with the appointment of an initial three new staff in each office. The company currently employs 42 staff in its Dublin, Madrid, Prague and Paris offices.
"Bookassist has grown revenues yet again, to a projected €4.2M this year, a significant increase on 2008 despite the tough economic landscape. Online marketing services have seen revenue growth in excess of 200% alone this year. Today with the official opening of new operations in Vienna and in Rome, and the appointment of new staff in each of those offices, we are underlining our commitment to continue growing revenues at home and abroad. Our growth has been entirely funded by our own revenues and profits from 10 years of operations, with no external inputs and no debts - this is something we are particularly proud of and consider unique in our space", said Dr Des O'Mahony, Bookassist CEO and founder.
Plans for a major expansion for 2010 are in place and will be announced before year's end. "We are very excited about our planning for 2010. We have a major new market announcement shortly that we have been planning for some time, and we expect to increase revenues by up to 25% in 2010 with a combination of new market penetration and increased revenue from our existing markets where we will continue to compete aggressively and yet again set the standards that define the marketplace", says O'Mahony.
Bookassist also recently achieved Payment Card Industry (PCI) security compliance representing the credit card industry's highest standards in online transaction security and data protection. "We have always invested strongly in research and innovation to ensure we can offer industry-beating service levels to our hotel clients, who in turn can be confident of what they offer online to their own customers", says O'Mahony.
Bookassist® creates and manages online strategies for hotels and groups and is the industry-leading hotel booking engine and online marketing provider in Ireland. A Deloitte Fast 50 Technology Company in Ireland and in the Top 100 Deloitte Technology Companies in Europe, Bookassist has received numerous awards in Online Trade, Online Marketing, and Technological Innovation including the Irish Internet Association’s NetVisionary Award for online trade.